Nursery Toy packaging

The redesign of John Lewis Nursery Toy packaging required a new pattern which would be engaging to both parents and children.

Inspired by children’s blocks, the geometric pattern created an abstract approach to children’s play. The pattern used colours inspired by the soft tones of the products and shapes from children’s block toys.

I collaborated on set with photographers, stylists, and directors to achieve dynamic product imagery that integrated seamlessly within the packaging frameworks. Furthermore, in order to hand over to artwork I created a full set of guidelines to illustrate the correct use of the pattern and iconography.