Coming soon: John Lewis x Deliciously Ella
There are over 60 pieces in the range, from embroidered aprons and vegetable patterned linens to clever batch cooking storage, oven to table roasters and natural finish baking trays. Launching this Autumn, this project has been in the working for the last 18 months.
As the sole graphic designer, I have worked across packaging, email, digital, social and in-store POS.
In-store POS
The ninety five was developed in collaboration with fellow student Joe Cave, together we created a response to the live brief ‘Christchurch Science Museum’. For this project we achieved ‘highly commended’ by the museum.
We designed the Ninety Five, a contemporary, colourful logo that incorporated the form of water.
Digital
The installation will be a ‘concept shop’ in a disused building; with aim of mimicking a real shop tackling the issue at the point of purchase. The supermarket will instead use spoof brands which highlight the high amounts of sugar in popular breakfast items.
Consumers will be able to pick up each item and scan the QR code, which will enable the consumer to understand the nutritional information.
The brand uses bright retro colours with illustrative characters incorporating human form to reflect the cooperations which hide behind them.
